Blogging in small business
Posted by Rebecca Blackwell on Sep 29, 2008
If you are in business today, any business really, but especially a small business, we hope you realize the importance of blogging. If not, perhaps these two articles will convince you.
From Produce Marketing Offers Sophisticated SEO Techniques for Small Businesses:
A blog can be a very useful tool because it serves as a vehicle for consumers to put forth their opinions as well as a means for the website to boost its content and keyword density. Search engines such as Google and Yahoo crave new and fresh content and therefore love blogs because of the constant addition of trendy information, since blog entries are typically related to the latest buzz.
From How to Blog Your Way to Small-Business Success - US News and World Report:
Only about 41 percent (of small business owners) have their own interactive websites…..
a blog gives a small-business owner the ability to show up much higher in the Google rankings than any kind of static website,” says John Jantsch, a blogger since 2002 and author of the Duct Tape Marketing Blog.
Getting Google hits can be a marketing plan in and of itself, simply because so many potential customers turn to Google before anything else when looking for a service. “Small businesses are starting to understand that people don’t come to your main Web page. They ask Google,” says Chris Brogan, who has blogged since 1999. His blog, about social media and business, is in blog tracker’s Technorati top 200 on the Web.
Four tips when creating your blog:
1) Be a reader of blogs.
2) Don’t stress about it too much.
3) Don’t do adspeak.
4) Tell a story without ranting.
In fact, blogging might be one of the best things you can do when starting a small business, or when determining effective marketing strategies in your small business.
Not sure what to write about? Reac Chris Brogan’s excellent post titled:
50 Blog Topics Marketers Could Write For Their Companies
