Comments for Natural Marketing in Business

Comment on Getting the profit out of Social Media for Small Businesses, Part 2: Fine Tuning with tools by Winifred Marczak

Winifred Marczak — Sat, 06 Mar 2010 13:20:45 +0000

Hrmm that was weird, my comment got eaten. Anyway I wanted to say that it’s nice to know that someone else also mentioned this as I had trouble finding the same info elsewhere. Thanks.

Comment on 6 Secrets to Capturing More Business by personal loans

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Comment on 10 Ways to Conduct Continuous Market Research by Connecting with Your Market. by Geena19

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Comment on Choosing your clients by sherry1234

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Comment on 6 Secrets to Capturing More Business by Debra Brown

Debra Brown — Tue, 25 Nov 2008 18:22:57 +0000

Wow! That is some great information!!! Talk about practicing what you preach. The article was full of ideas I can actually act on! I particularly like the idea of looking to existing customers websites to strengthen the existing relationship, and lay the foundation for building new ones with referred customers.

I certainly appreciate, trust and will refer people who are looking for info. on capturing more business!!!

Comment on Choosing your clients by Rebecca Blackwell

Rebecca Blackwell — Fri, 31 Oct 2008 14:21:44 +0000

Thanks for adding your thoughts, Jeff. I agree that many organizations make too many assumptions on what their customer wants and what their target market is willing to spend money on. Also - I ditto the endorsement for “Why We Buy”. It is a good book.

Love your question at the end…. Perhaps that will be the topic for the next post!

Comment on Choosing your clients by Jeff P

Jeff P — Fri, 31 Oct 2008 13:37:21 +0000

Thanks Rebecca - good points across the board. All too often it is easy to get lost along the way about who your customers are. They may start out being a certain type, but as your products, services or marketing evolve, they will too. It is always of benefit to reach out and check who is coming to you.
I worked with too many orgs in the past who assumed what the client/customer wanted - and it happened to be the same thing the “higher ups” would want. That was what I called “flawed marketing” or Ivory Tower Thinking.
There are some good books on this topic including “Why We Buy” by Paco Underhill. Although it is a little dated, it shows some great ways to look at your customers and how to re-think your company by looking at it through the eyes of the consumer. (For example, never place product stands within 10 feet of the door - if you want to know why - read the book!)

On a related topic - do you choose your customer…or do they choose you? I’d love to hear your take on that issue in an upcoming post?

Comment on 10 Ways to Conduct Continuous Market Research by Connecting with Your Market. by Vi

Vi — Thu, 30 Oct 2008 12:15:27 +0000

On #4 above, loose should be spelled lose & desert should be spelled dessert. Thought you might want to know cause you know what they say about first impressions.